We worked with Mark Bittman and his incredible team to seamlessly merge his website and his Substack into one self-hosted site using Memberful x WordPress. The new site allows for a real recipe archive that’s categorized and can be seamlessly search + filtered. Mark’s epic collection of recipes now allow visitors to go into “cook mode” (that is, your screen won’t go dark when you’re cooking from a recipe that’s on your computer) and keep your own (private) notes within.

Role
UX and Web Designer

Team
Wonderly

THE BITTMAN PROJECT

Screenshot of a webpage titled 'Breakfast Toast, 6 Ways' from the Bittman Project, featuring a photo of various toast toppings like avocado, strawberries, and spread with orange zest, set on a wooden surface.
Website homepage for The Bittman Project, featuring a header with navigation options including recipes, reads, shop, more, and a search icon. The main section has a welcome message and three images: the first shows a couple outdoors, smiling; the second shows a woman in a suit holding a cone-shaped object; the third shows a bowl of cooked eggplant in a yellow sauce.
Screenshot of a recipe website page showing a recipe called Polenta with an image of yellow ground cornmeal, authored by Mark Bittman, published on December 6, 2023, and marked as paid.

All images courtesy of Wonderly.

Website homepage for The Bittman Project featuring a photo of Mark Bittman in front of a variety of vegetables, with text highlighting the importance of food and its impact on health and society.
Screenshot of The Bittman Project website featuring a photo of two people outdoors, one woman wearing a hat and one man smiling, with text about food publications and cooking projects.
Illustration of a carrot with green leaves and a hand holding it, featuring the text 'The BITTAMAN Project' in blue.
A white bowl containing vegan smoky three-bean soup topped with fresh tomatillo salsa, with tortilla chips on the side and a spoon inside the bowl.
Screenshot of The Bittman Project homepage featuring product and book listings, including a cheese knife, tortilla press, a book about snacking cakes, and cooking items.
Text quote in blue stating "Food is Everything."
Recipe instructions for smoky three-bean soup with tomato salsa on a mobile screen, including cooking details, ingredients, and unit options.

All images courtesy of Wonderly.

Mobile app menu screen displaying categories such as recipes, reads, shop, and more, with options like all recipes, saved recipes, about, FAQs, refer a friend, account, and log in.
A digital subscription sign-up form with a black background, yellow speech bubble with 'SIGN UP!', white text offering full access for seven dollars a month or fifty dollars a year, and blue buttons that say 'YES, I'D LOVE TO SUBSCRIBE' and 'NOT YET! I'LL JOIN THE FREE NEWSLETTER'.